Ayer leía el blog de Roberto Arancibia, donde en uno de sus posts menciona la nueva campaña del Mercurio.
No sé si vieron ya la nueva campaña, pero esta 100% ‘inspirada’ o ‘aspirada’ de Miniature Earth que tiene como 5 años ya. Al contrario de lo que piensa Roberto, creo no hubo intención de hacer una “versión” sino que fue una venta de pomada por parte de la agencia y se ahorraron la labor creativa. Lamentablemente lo he visto tantas veces ya en Chile que ya no creo, de buenas a primeras por lo menos, en la buena fe de la gente en particular cuando son periodistas, publicistas o diseñadores (y soy parte de estos últimos ! :) ). Hay una tendencia al “camino fácil” que será sin duda objeto de otro post.

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Por mientras los dejo con un comercial “didáctico” para una marca de condón africana ;) No será suuuuper creativo pero es sin duda muy eficiente ! :D